Business Context & Design Challenge:
With numerous pharmaceutical production sites around the world, AstraZeneca was looking for a way to increase the efficiencies of those complex processes while maintaining best-in-class quality. With a previous, labor-intensive version of a quality-control system in place and performing below expectations, this project required a careful balancing of previously established workflows with fresh, innovative thinking.
I was brought aboard during a bogged down project conceptualization phase, and developed a mandate to drive research and product strategy, facilitate ideation with a cross-disciplinary team, and lead the iterative design of the final product.
Project Profile & UX Strategic Approach:
Carrying a high amount of complexity and risk in this 0-to-1 MVP project, I worked with an initially small team to implement a Hybrid UX strategy consisting of a burst of intensive research before leading a larger cross-functional team to design and deploy the initial MVP, and followed by a fully featured solution.